Youtube on Monday announced a significant change to its mobile app — it will now autoplay videos by default when users are browsing the app’s home page, aka the “Home” tab. Fortunately, the videos will not autoplay with the sound enabled, the company says. Instead, the feature is meant to give users a preview of the video while scrolling through the Home section, so they can better decide if it’s something they want to watch.
The feature, which YouTube calls “Autoplay on Home,” is enabled by default. However, the app will introduce settings that will allow users to control their experience. Users can opt to turn the feature off entirely if they choose, or they can opt to have autoplay only enabled when they’re connected to a Wi-Fi network.
Autoplay for Home is not an entirely new feature. It’s actually been up-and-running for over half a year for YouTube Premium members on Android. Premium is YouTube’s subscription offering, which removes the ads from YouTube while also offering other perks like downloads for offline access to videos, background play and access to YouTube Music and YouTube Originals.
Starting this week, Autoplay on Home is rolling out beyond Premium subscribers to all those who use the YouTube app on iOS and Android. As with most launches across YouTube, it’s a staged rollout — meaning you may not see autoplay immediately. YouTube says it will take a few weeks for the rollout to complete.
The company notes it made the decision to expand autoplay because it increases users’ engagement time with videos.
Culled from www.techcrunch.com